Michael F. Glass Resume

Consulting Contractor

Contractor and consultant providing ecommerce, branding, digital marketing, art direction, video production, graphic design, copy / script writing & trade show production for several companies.

Marketing Director

- Designed and launched new branded e-commerce retail site resulting in but not limited to:

• 539% lift in e-commerce sales revenue

• 216% lift in conversions

• 42% lift in average order value

• 4,710% increase in instagram following

• 112% increase in facebook following

- Manage, develop, art direct & deploy branded assets on company blog & social media properties

- Develop and produce blog content that focuses on added customer value

- Direct and manage PPC & SEO agency partners

- Produce & deploy creative marketing materials via MailChimp and social channels, including but not limited to: collateral, sales promotions, press releases, product announcements, e-blasts and newsletters

- Produce monthly online marketing analysis reports

- Shoot and produce product photography

- Manage, develop and maintain website product content

- Manage and interface with outside vendors and media partners

Marketing & PR Manager | Photo Studio Manager

- Create media materials and assets including but not limited to copy, photography & video, for use in rich inbound content deployed on company blog & social channels, press releases, product announcements, e-blasts nurturing & drip campaigns and company newsletters

- Promote company marketing & PR initiatives by creating a formal media production process & schedule that identifies and activates involved stakeholders to provide deliverables on time

- Designed and implemented a comprehensive project management system that improved photo studio efficiency by over 200%, adding transparency to stakeholders and accountability for production team

- Produced and oversaw creative direction the new Classic Industries TV commercials: “Late Nights” 30 second spot & 15 second spot

- Produced and scripted 60 second OER product video spotlight

- Direct and manage high volume photo studio

Consulting Contractor

Contracted and consulted for several different companies applying core wheelhouse creative skills in art direction, video production, graphic design, marketing, copy / script writing & trade show production. Companies include but not limited to:
• GES Exposition Services
• Nth Degree
• Eagle Management
• Shepard Exposition Services
• Coastal International
• Mugen Racing
• Revelation Raceway

Creative Director | Marketing Manager

Managed and directed creative department, as well as developed and maintained all branded marketing initiatives for Team Associated, manufacturer of high-performance radio controlled cars and accessories. Directed and produced all branded creative for packaging, print, advertising (PPC, Google AdWords, remarketing, display banners, pre-roll etc.), broadcast, website development (UX), collateral, logos and trade show installations.

Duties included photography, art direction/design, copy/script writing, videography, video editing/production, storyboards, market research, planning/managing annual marketing budget, negotiating media property buys, as well as contracting a PPC agency and liaising with all the editors of media partners. Other duties included managing and directing contracted talent, as well as managing sponsored athlete assets.